LUMEN MAG
Daddy’s Art
Fashion Film
Art Director
Production Designer: Studio Augmenta
Director: Rich Hall
Production Company: Riff Raff
This narrative rips into the theatre of privilege—where nepo-babies perform hustle in designer tailoring and vintage sportswear, staging “struggle” against peeling walls and million-pound art. It’s bold, ironic, and painfully real, exposing how wealth masquerades as work and aesthetic becomes identity.
LUMEN MAG link
Daddy’s Art
Fashion Film
Art Director
Production Designer: Studio Augmenta
Director: Rich Hall
Production Company: Riff Raff
This narrative rips into the theatre of privilege—where nepo-babies perform hustle in designer tailoring and vintage sportswear, staging “struggle” against peeling walls and million-pound art. It’s bold, ironic, and painfully real, exposing how wealth masquerades as work and aesthetic becomes identity.
LUMEN MAG link

